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Modular Construction in the Bay Area: The Future is Now (ULI Event)*

July 18, 2017 @ 5:00 pm - 7:30 pm PDT

Modular Construction in the Bay AreaModular construction provides an opportunity for reduced hard costs during a time when it is getting increasingly difficult to make projects pencil. Join our panel in a discussion on the evolving modular industry, prospects this construction methodology provides, and the future of modular construction in the Bay Area.

Our diverse panel includes perspectives from experienced developers Rick Holliday and V. Fei Tsen, construction expertise from Larry Pace, and the rare union viewpoint from Jay Bradsahw on this emerging construction technique. Carol Galante, distinguished professor of affordable housing and urban policy from the Terner Center, will challenge these panelists on how modular construction can be a practical solution for building residential construction in 2017 and beyond.

This program is part of ULI SF’s Housing the Bay, a member-driven initiative to tackle some of the root causes of our housing shortage and deliver innovative solutions in the realms of financing, construction costs, policy, and the public process. This unique modular panel comes form our Cost of Building working group and is a lead-up program for the Housing Summit in October.


Rick Holliday, Owner | Holliday Development
Fei Tsen, Founder | Windflower Properties
Larry Pace, Principal | Cannon Constructors
Jay Bradshaw | Northern California Carpenters Regional Council


5:00 – 5:15 – Registration &  Networking
5:15 – 6:15 – Panel
6:15 – 6:45 – Q & A
6:45 – 7:30 – Reception & Networking

Member / Non Member
Private Sector  $45 / $60
Public & Nonprofit  $35 / $50
YLG  $30 / $40
Students  $20/ $30

SFHAC members receive a 10% discount off the ULI non-member price. Contact Rob Poole at rob@sfhac.org for the code.

Thank you to Amit Price Patel, Wendi Baker, Sara Draper-Zivetz, Chelsea MacLean, and Daniel Weisfield for helping to plan this event!

For press inquiries, please contact Virginia Rocha.

* Registration closes on 7/17.  There will be a $10 fee for on-site registration.

* Refunds can be made up to 48 hours in advance.

* Sponsor tickets are not available for this event. 


July 18, 2017
5:00 pm - 7:30 pm PDT
Event Category:


DPR Headquarters
945 Front Street
San Francisco, 94111 United States
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